Because there was literally nothing to like about the 50th. I'm a lifelong Z owner starting from 1972 240Z, and it was a complete slap in the face to the heritage. The fact that they even called it the Heritage edition was a further insult.
If you feel differently and love yours that's fine. I respect all Z owners (at least that take care of them and don't trash them with mods); but this is just my opinion and apparently, a few others based on sales and the lack of interest you mentioned. And by the way, I did own a 40th AE that at least was a much better tribute based upon the continued interest they draw.
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