I think it is all relative really. Many people are ordering their cars, so the "wait time" can be used to get your old car appraised, get loans setup, etc. Most dealers I have talked to have been a flat number and are either going to give me that or not, if not (which is a fair number) then I can go somewhere else.
Time spent is always a relative value you cannot put towards actual pay. I could say the same thing about me helping friends and family (plus others who pay me) when I do computer repairs. Instead of making 10 dollars an hour, I could go to my office and make more, but I feel the time is an investment in a different manner than a monetary gain.
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