If you could buy a Z for $40k and have it be close to a GTR, why would you buy a GTR at $90k? - Nissan exists to make money. The same reason the lower end Porsches are totally neutered, they started to step on the 911's toes.
That said, the 300ZX was direct competition to the Corvette. That ship is halfway around the world by now. Nissan would need to double or triple the Z's price to stay relevant.
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