Quote:
Originally Posted by ZCanadian
Your "Rogue Sport" is called the Qashqai in markets outside of the USA. Or, "Cash Cow" to Nissan executives. It has been a world car for Nissan since 2006.
Bottom line, they became a global player by building cars for enthusiasts as well as making cheap practical cars. However, they now want to make money by largely serving large, stable market segments with low-cost product and shared architecture. The "enthusiast car" reputation has now allowed them to prostitute the term NISMO, but their interest does not appear to extend to actually developing new product in that area. Q&A
Hell, they can't even fix the CSC issue after how many years. Or address any of the other fatal flaws in any number of their other models.
It appears that the company might have fully embraced "failure" as a strategy.
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You calmly described Nissan eloquently. Im sure Ricer X would have some seemingly choice words for Nissans strategy if he posted right now?
Words like this were spoken in 2011 when these words weren't true but in 2018. Both fortunately for the muscle arena, and unfortunately for JDM, but ugh... The camaro and corvette have feedback, handle way above their price point and have power for days. Mustang in 2018 is a much more serious competitor to the camaro.
If toyota added 80hp to the FRS, i dont think the Z would sell more than 100 units a month. Passion for Nissans old philosophy still sells Z's at 5 to 7k plus units a year.
When the supra drops. Nissan will see a decline in sales unless the next GTR will start with a base msrp of $65,000 like a vette gs. Nissan has no spine. They lost their edge.