I think in order to visualize this correctly, you need to start with the OEM bumper/air dam.
Remember the heat Mazda took with their front-end that looked too much like a face? This mock-up strikes me as a bit...awkward. I could be wrong, but I don't think the bulge needs to be this big.
Also, while some guys like open vents, as a practical feature for all-weather conditions, it probably isn't a good idea. Covered vents is maybe better.
Just my two cents...
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