Sportscars in general are going the way of the dodo; the market has spoken, and it has 2.5 kids and a dog and wants 4-doors, 4 wheel drive, and 40mpg.
That and petrol-heads don't really need to be marketed to. We tend to be highly informed, super passionate about our preferred brand (actually, religious is a better term), and few of us have a TV in the garage anyway.
