Higk $30k range is where a TT needs to start (with it topping out around $48k a la NISMO). It will be pricier than many of the comparable cars, but not so pricey that they've priced themselves out of the market.
It's not total delusion to think it could start out in mid-$30k range, though it's not quite as likely as the aforementioned pricing. Nissan has been quite active in the turbo game for the past several years with the GT-R and Juke, amongst other global offerings. This means more efficient with manufacturing costs while utilizing existing partnerships for parts. The GT-R serves as a halo car for many purposes other than marketing - it's also a research car. The performance teams working on that car are developing the technologies that will eventually trickle down into the rest of Nissan's lineup in some form.
The price of it can be driven down if we're talking about sharing the platform with other offerings (we are - Q60 at minimum at this point). At the end of the day, it's about profit. To obtain profit, you need to limit overhead while effectively penetrating the market and properly competing. (yep - I used the word 'penetrating').
It's definitely going to be interesting, and the bottom line is this: the consumer benefits when there is good competition and plenty of options. Look at the market now versus when the 350Z was on its last model year. The difference in market options is staggering.
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