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Originally Posted by brucelidat
Interesting. I see so many Miatas around and I always talk of it being a big success for Mazda that I assumed there were a lot more sold.
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You are correct, it is a big success for Mazda when looking at the big picture. Nissan is #6 in US sales with an 8.5% share, compare it to GM's 17% (#1) and Toyota's 15.5% (#2). Mazda represents only a 2% share in the US, so selling 4,800 Miata's steadily every year, is really good for Mazda.