I think Detroit has gotten so bad to the point where Cadillac is far more concerned with remaking its image to appear as though it belongs right alongside BMW and Audi. Right now, as it sits, the total package of the brand doesn't have the luxury/premium feel that BMW and Audi do. They need something to up the mystique.
DeNysschen thinks that location of the HQ and a revamped pricing strategy will do it. I agree to an extent, but I think other pieces to the puzzle should be in place before those two things do, the biggest of which being Quality Control and product portfolio. The brand is struggling with its identity right now.
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