Originally Posted by Chuck33079

Things just cost more these days. A Civic SI starts at $23k. So you're paying a $4k premium for rwd and the fact that, while not as nice as the Z the $27k BRZ is a hell of a lot nicer inside than a Civic. It also has a touch more power.

A Miata with similar equipment comes in around the same price, and it's down 30+hp.

In hindsight, the 1994 240sx (a car I think the BRZ is very close to in terms of features and driving dynamics, although it only had 155hp) cost $21,789 MSRP not adjusted for inflation and currency. I don't think the BRZ is as egregiously mispriced as most. I can see why someone would pay $27k for one, I just wouldn't do it.