Ryguy

The biggest problem with the 370z is its sales compared to its competitors. These are the sales from 09-12 which makes a grand total of 37,999 in 4 years.

2009 13,118
2010 10,215
2011 7,328
2012 7,338

Here's the mustangs sales from 09-12 nation wide. They had more sales I. Any given year than the 370z has since it has been in production. And actually 2011 saw the least amount of mustangs produced since it first came out in 1964.


2009 66,623
2010 73,716
2011. 70,438
2012 82,995

So I think a safe estimate would be there's about 10,000 (~25%) 370z owners out there who are actually looking to doing any sort of modification. And even estimating that is very generous. So the companies like GTM, Greddy, Fast Intentions, ect have to charge more since it still cost the same to do research and development so they then have to past that cost onto the consumer. Less sold means higher cost per unit. A lot of large companies look at the 370z customers and cut them as a loss because its not an ideal situation for a business. Maybe 10 years from now the companies who do make our parts will be cheaper just due to the fact that they have made their money back from the research and development and/or they found an easier/cheaper way to make the same product. But in my opinion I don't see cheap quality parts for the 370z any time soon. But I agree I don't like spending a lot for parts that would be have the price for any other car but its the price of doing business with the 370z. Got to love it.

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11 PW base 370z w/ Z1 25 row oil cooler, K&N typhoon short ram intake, Megan racing drift spec catback, Z1 CSC Elimination kit, Work Emotion CR Ultimate, akebono sport calipers, DBA rotors