This is not intended as a flame, and certainly cars.com is not the end-all-be-all in terms of pricing new cars...
But it looks like the car is over 30k at invoice cost, let alone delivery, etc., and that's for the very base model with no frills whatsoever.
Asking a dealer to come down 3k off of invoice isn't impossible, but it's ambitious.
And the used market is constantly a roll of the dice if you're selective in the least.
As DE said, though, you can shop around and get a loan from a bank before purchasing any car, private sale or not.
Good luck with the search!
