Having owned and still owning a '06 330i, which has essentially the same interior as the 335i, the quality, fit and finish is incredible. The 370z has really come a long ways in improving the quality of the interior materials, and I was pretty impressed with the dash board feel, and even the side panels. I did NOT like the cheap plastic fake chrome door lock switch on the Z doors.
As for the E90 vs the E46 (previous generation 3-series), the new E90 3-series no longer features a driver centric center dash. Everything faces forward, and the design emulates what you see in the E60 (the new BMW 5-series). I love the interior except for the silly iDrive knob, and not-so-secure dash mounted cup holders. As for comparing the feel of the Z, it is definitely the sports car, and the 3-series is a sporty 4-seater. I'd pick the Z for canyon driving by myself, but the 3-series for hauling my family around.
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2006 BMW E90 330i M-Sport (ZSP, KWV2, Eisenmann Exhaust, GruppeM intake, Vorsteiner hood, Work VS-XX, Studie lip, etc.) / 1978 Datsun 280Z 2+2 / 1974 Datsun 260Z
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