I think with branding, it's always tough. I'm sure if I had a ///M3, I'd feel strongly against other 3 series wanting to wear that ///M badge when the car isn't exactly the same thing. This goes with STi, EVO, Type R etc.
But I've always found it differently with the 370z. B/c the engine is the exact same engine, just a different tune where as all the other cars I've listed above actually have a completely different engine + other stuff like BBK, suspension, transmission, what not.
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