It's like Tron, BUT REAL!
From
gizmodo.com:
"Audi demonstrated the new lighting today at the Audi Electronics Center in Ingolstadt. As you can see, the R8 and Q7 both feature flat-panel OLED displays running the length of the vehicle—eight segments alone create the flashing turn indicator strip."
"This technology is still a few years from the showroom floor and Audi still needs to overcome the lights' 80-degree Celcius temperature limit. As soon as that's sorted, Berlitz expects these lights to begin showing up as white daytime running lights (just as the LED's did before them) before being integrated into the larger signal sets. The company is even rumored to be exploring a 3D OLED feature."
I like them - I think they're really cool - but I can already foresee the inexorable future wherein silly ricers abuse the **** out of these.