Looking at a 2012 Z coupe tomorrow. Thoughts on target price?
 

I am going to look at a 2012 gun metallic z coupe w/ sports package, trunk mat, rear-view monitor, illuminated kick plates, splash gaurds, and carpeted floor mats.MSRP of 37,150. With these options, truecar.com gives me a dealer cost of 33,612, factory invoice of 34,621, and a market average of 35,583. I was thinking of my target price being 34,000? start negotiations at 32,000 and work up from there? How does this plan sound to you guys? should i aim for the dealer cost instead?

Just know what you want to pay and stay firm with it. If you want 33k, nudge for not 1$ more than that. I don't like to play games or the back and forth to his manager. Way I do it, pick the price I'm comfortable with, they either accept it or don't very simple. If they don't I can guarantee you they will call you back with a better offer.