Nissan Commercials on TV
 

Since the holiday season is officially upon us, the car manufactures are in full swing with their Christmas and end of the year blowout sales.

Of course Nissan is no exception, but I have noticed in every one of their commercials they never show a 370z. In fact I do not recall ever seeing a 370z in any commercial of Nissan.

I get the fact that they will push their best selling vehicles but how can they leave out something as sexy as the Z?

Nissan could of put one on the screen for some sex appeal and quick eye catcher. :hello:

If I were running a business I wouldn't spend hundreds of thousands of dollars on an add on a car that only sells a few hundred a month. Even if that ad doubled sales you'd never make your money back. There have been a few 370z ads from time to time you can see them on youtube but really even with this warm winter not many are going to buy a RWD sports car in the middle of winter.

I guess they don't think the Z image fits with the blander cars they are trying to sell.
However a 370Z convertible pops up briefly im some versions of the new HUM campaign, described as either "a car for just us" or "a car for the road"

I understand the business end why they don't but they have been pushing the Maxima as a "sports" car lately which it's not IMO. I think Nissan has the money to have our cars at least make a cameo. :driving:

come on now... they sell 4 door compact sedans as 'sports luxury' cars.

they sell the mazda 2 as 'zippy'

they were advertising the smart car vs range of high powered cars and then said downtown it's the first 5m that count.

they're pushing the mustang 4bangers as the new rad thing. would this make it a hot hatch now? lol

long story short, this industry has lost sight of the segments and blended everything into one.

You don't see any GTR commercials either. Like you said they concentrate on the bread & butter cars as it's a hard sell to sell a Z to a family of 4+ if they don't have other vehicles that fit the need first.

Anyway, I think we all bought one without a commercial so the business methodology seems to be working. Some things seem to sell themselves ;)


This is my favorite Z commercial though going back a few years <iframe width="420" height="315" src="https://www.youtube.com/embed/VI2L82eUoJU" frameborder="0" allowfullscreen></iframe>

whos going to pay millions of dollars for air time on a car they only sell a handful with minimal profit?

thank you, I've been thinking of writing a similar post. I agree that the reasoning is low volume, bla, bla, but what get's me even more is showing the 'sporty' Altima and all the others in sports car red. I know it's not the correct color name but dam it! sports cars are meant to be red! before my z I had 2 porsches, a bmw, a supra turbo and they were all bright red! I looked so hard for a red z and couldn't find one. at least one that wasn't beat, too old or located 500 miles away. if they re going to show all these red nissans zipping around at least show a gd z! most Ferraris, many porsches and bimmers are red. having so few red z's just makes me think Nissan's marketing department should all be fired!

says a guy dat drives a gunmetal colored car..

Yeah, I have also noticed that Nissan does not promote these cars like it should.
At the end of all of their CMs, they always have a group shot of all of their cars. They could always put the Z in there as well.

I'm trying to think if I've ever seen a Corvette ad campaign. Don't think so. Nor do is ever see ads for any of the performance Porsches. But I do admit...I don't watch much commercial TV.

I'm sure we're all hurt that the vehicle we drive doesn't get the popular love. Painful, like when our favorite college football team doesn't make Sports Illustrated's Top 20. But I can't imagine a competent corporation spending marketing money on a niche specialty vehicle with very, very limited market appeal. If Nissan wanted to sell more Z's there are many ways that they could do that, but at the end of the day, that type of car is just not going to ever be a big seller.

Paint it :tup:

benz was doing a push on their new GT remake... was cool.

as opposed to pushing the ACURA RL remake and rebranded as the C-series

I thought the Altima Se-R commercial was pretty good. My previous car.

People who buy purpose-built sports cars like the Z aren't swayed by television ads; they buy what they want. Television ads are for people who see hamsters driving a Scion xB and then decide they want it.:rolleyes:

As a few mentioned above, there's no reason not to at least show the Z (and maybe also the GTR) in the model lineup, if for no other reason than adding a little sporting gravitas to the Nissan image. I mean, they need it! It's so disappointing that most all the new Nissan models are now CVT trannys. How "non-sporting" can you get? It's become a lineup of "granny cars" with pretty sheet metal. :rolleyes:

This.

Commercials for the GTR and 370Z, and other "super" cars for each car company, do exist, though they are mostly dominant right before and initial release of them. I do remember the first 370Z commercials, and once they have been on the market, they are phased out. There will always be a market and audience for a car like the Z and GTR, so no, Nissan won't spend the money on making additional commercials.

:shakes head:

Commercials and air time cost money. You think every second counts in a drag race? You should look into what each second costs for tv air time, esp. during prime time.

btw, not everyone is in the market for a sports car. nissan will invest their money in commercials that will reach a bigger audience and market than what the Z's/GTR's reach for. how much of a return on investment do you think nissan will get from advertising heavier on the Z and GTR?

and who are you to say what nissan needs?

luv at 1st site
 

Let me get the % of Z owners that knew what they wanted before they got to the Nissan Lot.(that's why there are no commercials) I knew I wanted a Z before I walked on the lot. It was all a matter of how much less off the sticker I would pay for it. And last but not least this is an over 30-40yr love affair with the Z's. when the moon and the stairs aligned themselves(money, children gone, didn't care what the wife said)my dreams came true.

:iagree:I knew exactly what I was looking for before I even went to Nissan. Unfortunately Nissan being what they are they didn't have a single Z, so I bought one from Ford.:happydance:

Not enough people know what a 370z is or a gtr to show them in commercials. You buy them because you know what you want. Ive never seen a porsche commercial because they don't need to remind porsche enthusiasts to go buy one

A couple people have mentioned an absence of Porsche ads. I used to see advertisements for Porsche 911s back when I used to watch tennis (the US Open). I'm pretty sure Porsche also advertises during golf tournaments. I suppose these are the audiences that are more likely to afford a car like that.

Of course people do not buy the Z because of the commercials, but I agree that when they are showcasing their entire lineup of sedans and SUVs in a single commercial they might as well throw in a Z to give the company a sportier image. I remember Dodge used to have some cash-back financing deal and the commercial would say available on everything but the Viper, then they would flash a photo of the Viper to remind people they make a cool car.

Maybe I missed it
 

I have never seen any Z commercials here in Western Missouri except for the one where the guy stretches his Z into a sedan. Life is too short to drive a four door car...