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-   -   Netflix: An Explanation and Some Reflections (http://www.the370z.com/lounge-off-topic/42838-netflix-explanation-some-reflections.html)

theDreamer 09-18-2011 11:54 PM

Netflix: An Explanation and Some Reflections
 
http://blog.netflix.com/2011/09/expl...flections.html

Quote:

So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently. It’s hard for me to write this after over 10 years of mailing DVDs with pride, but we think it is necessary and best: In a few weeks, we will rename our DVD by mail service to “Qwikster”.

We chose the name Qwikster because it refers to quick delivery. We will keep the name “Netflix” for streaming.

Qwikster will be the same website and DVD service that everyone is used to. It is just a new name, and DVD members will go to qwikster.com to access their DVD queues and choose movies. One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games. Members have been asking for video games for many years, and now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow. Another advantage of separate websites is simplicity for our members. Each website will be focused on just one thing (DVDs or streaming) and will be even easier to use. A negative of the renaming and separation is that the Qwikster.com and Netflix.com websites will not be integrated. So if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places. Similarly, if you rate or review a movie on Qwikster, it doesn’t show up on Netflix, and vice-versa.

Jamaica 09-18-2011 11:59 PM

interesting how they lost 500k customers last month due to the price increase

chanh55 09-19-2011 12:18 AM

that sucks... :wtf2:

Trips 09-19-2011 12:33 AM

Reported!!

theDreamer 09-19-2011 07:21 AM

Quote:

Originally Posted by Triple's (Post 1319483)
Reported!!

Hater....
I see the reasoning he wants to do this, but it will be suck for this who have both services.

Zaggeron 09-19-2011 07:28 AM

The strangest part to me is the name change of the DVD by mail division. "Qwikster" ...W.T.F. This is like adding salt to injury by separating the companies, billing, websites ...

shadoquad 09-19-2011 07:51 AM

Growing pains. They became so big so fast, and they dominated for so long... The increase and the break with Starz are eating them alive. I've retained my streaming acct with them, but I'm no "Qwikster" member. I don't know if it will work or not, but obviously they had to make this move for some big reason. Will it work? Only time will tell.

Will the PR work from this apologetic blog post and the emails sent? Only time will tell.

RandyD 09-19-2011 07:54 AM

i quit both... farktards.

shadoquad 09-19-2011 07:57 AM

Quote:

Originally Posted by RandyD (Post 1319618)
i quit both... farktards.

I quit the delivery svc, since I was paying extra for blu-ray but really utilizing the streaming capability about a thousand times more often than watching disks. So, the only change for me, really, is that I don't pay extra for blu ray and only have the streaming selections. Since my queue is overflowing, I'm not running short of things to watch any time soon.

Zaggeron 09-19-2011 08:08 AM

I probably get three disks a week via the mail and likely watch around a dozen hours of streaming. But I couldn't go to streaming along since most of the stuff I stream I likely wouldn't rent by mail. I'm actually less upset by the price increase than I am from this slimy attempt at PR.

Only time will tell, but I think they distanced themselves from their core DVD service so they can see if it can go belly-up. If you ask me, from a marketing perspective, what reason would they have to separate and change the name to something that rhymes with "Trickster" if they weren't planning on abandoning it.

theDreamer 09-19-2011 08:15 AM

The DVD division will die in a little over five years. From high fees to mail discs, rapid growth in streaming, to debt caused this move. The company wants to keep the main name with the truly growing division and split off the dead leg.

Though I find it interesting that so late in the game they will offer video game rental. This could honestly bring a new huge revenue market to the company since video game streaming services are still years away from offering a viable service. I honestly might be using that service since I do not buy a lot of games but would like to rent some just to play a few.

shadoquad 09-19-2011 08:21 AM

Quote:

Originally Posted by theDreamer (Post 1319633)
The DVD division will die in a little over five years. From high fees to mail discs, rapid growth in streaming, to debt caused this move. The company wants to keep the main name with the truly growing division and split off the dead leg.

Though I find it interesting that so late in the game they will offer video game rental. This could honestly bring a new huge revenue market to the company since video game streaming services are still years away from offering a viable service. I honestly might be using that service since I do not buy a lot of games but would like to rent some just to play a few.

I guess it's competition for gamefly? If you can get movies and games for the same cost as a gamefly subscription?

Mr&Mrs 09-19-2011 08:27 AM

Ya I just read this email, I am only going to use the streaming service now myself. If the game rental part looks good then maybe I will give it a shot.

Zaggeron 09-19-2011 08:29 AM

I understand that the steaming division is really the method of the future, but I wonder if that future is here yet?

The "net neutrality" debate and corresponding legislation is far from over. There have been many attempts by internet companies to limit or charge for extra bandwidth. With no control of the distribution mechanism for their streaming service Netflix is at the whim of these external factors.

I hope it doesn't happen, but I can see major showdowns between companies like Netflix and major ISPs over bandwidth consumption. Not to mention the fact that major studios over-estimate the value of their intellectual properties with respect to Netflix's steaming business model ...

It actually boils down to -- I hate change that has not specifically been approved by me! :(

:)

shadoquad 09-19-2011 08:33 AM

Quote:

Originally Posted by Zaggeron (Post 1319660)
I understand that the steaming division is really the method of the future, but I wonder if that future is here yet?

The "net neutrality" debate and corresponding legislation is far from over. There have been many attempts by internet companies to limit or charge for extra bandwidth. With no control of the distribution mechanism for their streaming service Netflix is at the whim of these external factors.

I hope it doesn't happen, but I can see major showdowns between companies like Netflix and major ISPs over bandwidth consumption. Not to mention the fact that major studios over-estimate the value of their intellectual properties with respect to Netflix's steaming business model ...

Netflix streaming has already become the preeminent bandwidth hog.
Quote:

Originally Posted by Zaggeron (Post 1319660)
It actually boils down to -- I hate change that has not specifically been approved by me! :(

:)

:roflpuke2::roflpuke2:

HKYStormFront 09-19-2011 08:41 AM

my gripe with streaming only is that it seems to take a long time for big blockbuster type movies to get to streaming, even after they offer them using the disc service. would i rather do streaming only? yes of course. but the video quality usually isn't as good and i'd rather have a disc. i go through 3 a week as well. i always watch whatever movie i have next the day i get it and send it back the next. people who sit around with the same movie for a month probably need to drop the movie service. for me, it's worth it. i'll stick with it for now, interesting that they are adding games too

ChrisSlicks 09-19-2011 10:17 AM

I cancelled after the increase as I found the streaming content a bit lacking. The quality is usually adequate depending on the content (although could be better) but the big issue is content and the lack thereof. Hopefully the split will allow them to actually get serious about streaming and get some decent distribution contracts going with the movie whorehouses. As the average home gets improved internet service the quality of service will be increased accordingly. For now I'm with Blockbuster as they don't surcharge for Blu-ray.

m4a1mustang 09-19-2011 10:18 AM

**** Netflix. I cancelled both services.

shadoquad 09-19-2011 10:21 AM

Quote:

Originally Posted by ChrisSlicks (Post 1319791)
I cancelled after the increase as I found the streaming content a bit lacking. The quality is usually adequate depending on the content (although could be better) but the big issue is content and the lack thereof. Hopefully the split will allow them to actually get serious about streaming and get some decent distribution contracts going with the movie whorehouses. As the average home gets improved internet service the quality of service will be increased accordingly. For now I'm with Blockbuster as they don't surcharge for Blu-ray.

Blockbuster lost me a long time before I even signed up for netflix. They've fleeced me so much for late fees over the years. I refuse to use them on general principle.

ChrisSlicks 09-19-2011 10:28 AM

Quote:

Originally Posted by shadoquad (Post 1319803)
Blockbuster lost me a long time before I even signed up for netflix. They've fleeced me so much for late fees over the years. I refuse to use them on general principle.

I hear ya. The stores used to be awful but they are all but gone now. Never had any issues with the mail service though.

theDreamer 10-10-2011 11:29 AM

An update to the on going Netflix/Qwikster:

http://blog.netflix.com/2011/10/dvds...etflixcom.html

Quote:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

shadoquad 10-10-2011 11:32 AM

Quote:

Originally Posted by theDreamer (Post 1351200)
An update to the on going Netflix/Qwikster:

http://blog.netflix.com/2011/10/dvds...etflixcom.html

I'm waiting for:

Quote:

Originally Posted by fake press release
Netflix realizes they screwed up royally, lowers prices again, sucks off Starz, and returns service level to "pretty good"


theDreamer 10-10-2011 11:35 AM

Quote:

Originally Posted by shadoquad (Post 1351205)
I'm waiting for:

The pricing will stay, they need the money actually.
Studios are demanding almost a 300% increase in contract pricing for the streaming service and Netflix has to pay it or lose it. Also, they have been adding more content as they promised for streaming and rumor is they have a few big ones left to roll out. :)

Zaggeron 10-10-2011 12:19 PM

Quote:

Originally Posted by theDreamer (Post 1351200)
An update to the on going Netflix/Qwikster:

http://blog.netflix.com/2011/10/dvds...etflixcom.html



Quote:

This means no change: one website, one account, one password… in other words, no Qwikster.
Welcome news. I can deal with the price increase, what I really hated was that stupid name

ZeeingAround 10-10-2011 01:52 PM

I cancelled some time ago.

Netflix ditches plan to rent DVDs on Qwikster - chicagotribune.com

HKYStormFront 10-10-2011 02:45 PM

sooo.......... jk?

Isamu 10-10-2011 05:28 PM

no changes to netflix.. got the email today or sometime last week, I hadn't checked it lol

anyway... just netflix

ClemsonWill 10-11-2011 12:43 PM

I know several people that switched back to Blockbuster when netflix started all these changes. I wonder if Blockbuster will make a come back?

theDreamer 10-11-2011 12:44 PM

Quote:

Originally Posted by ClemsonWill (Post 1353077)
I know several people that switched back to Blockbuster when netflix started all these changes. I wonder if Blockbuster will make a come back?

I would say no, because Netflix did lose some subscribers but not enough for another company to become bigger. Plus Netflix is still signing up new customers everyday.
I would say the only benefit for going with Blockbuster is if you have Dish Network.

ClemsonWill 10-11-2011 12:47 PM

I have Blockbuster but I'm still in the DVD age. I really like that I can swap them out in the store. Plus I like the fact that I can just turn the DVD player back on and start from where I left off. Streaming would be ideal but my internet connection with Comcast is so bad.

Zaggeron 10-11-2011 01:42 PM

Quote:

Originally Posted by ClemsonWill (Post 1353089)
I have Blockbuster but I'm still in the DVD age. I really like that I can swap them out in the store. Plus I like the fact that I can just turn the DVD player back on and start from where I left off. Streaming would be ideal but my internet connection with Comcast is so bad.

Streaming picks up from where you left off too. But there aren't enough top tier titles to go streaming alone if you want to get the latest releases.

RandyD 10-11-2011 01:48 PM

Quote:

Originally Posted by Zaggeron (Post 1353177)
Streaming picks up from where you left off too. But there aren't enough top tier titles to go streaming alone if you want to get the latest releases.

:iagree:

Isamu 10-11-2011 01:52 PM

Quote:

Originally Posted by theDreamer (Post 1353080)
I would say no, because Netflix did lose some subscribers but not enough for another company to become bigger. Plus Netflix is still signing up new customers everyday.
I would say the only benefit for going with Blockbuster is if you have Dish Network.

Blockbuster is amazing IF you have a store near you. the in store exchange is badass... I know, I used to have it.. plus you could get games..

however... since I don't have a store near me, and they are slow to get here.. I went back to netflix

theDreamer 10-11-2011 01:56 PM

Quote:

Originally Posted by Isamu (Post 1353187)
Blockbuster is amazing IF you have a store near you. the in store exchange is badass... I know, I used to have it.. plus you could get games..

however... since I don't have a store near me, and they are slow to get here.. I went back to netflix

True, a lot of BB stores are closed or closing making the in store exchange difficult. Netflix announced game rentals, but it was going to be under the new name so no one is sure yet if that will happen.

m4a1mustang 10-11-2011 02:01 PM

My favorite YTD chart is NFLX. :icon17:

Isamu 10-11-2011 02:09 PM

Quote:

Originally Posted by theDreamer (Post 1353196)
True, a lot of BB stores are closed or closing making the in store exchange difficult. Netflix announced game rentals, but it was going to be under the new name so no one is sure yet if that will happen.

yea. The two stores I worked at when I was in Tucson are still doing good.. but Minot never had a Blockbuster.. sucks..

6MT 10-11-2011 02:10 PM

What.... no more video tapes?!

Boy, someone has got to tell me these things!!!


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